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Profile Last Updated: 10/13/2003  
                        
     

Allworth Press
10 East 23 Street
Suite 510
New York, NY United States
10010


[P] 212.777.8261
[F] None Specified
[E] crawford@allworth.com


Tad Crawford
Publisher
[P] 212.777.8395


http://www.allworth.com/


Founded in March 1989 by author, attorney, and artists rights advocate Tad Crawford, the press began as a one-man operation with the publication of a revised edition of Crawford's classic Legal Guide for the Visual Artist in Fall 1989. Ten more titles followed in 1990, offering information about marketing, promotion, pricing, copyright, contracts, health and safety, and much more. From these modest beginnings, Allworth Press today publishes 26-30 titles annually and has a full-time staff of seven.

Crawford saw the need for a publishing company that would provide practical information to creative professionals, such as artists, photographers, designers, and authors. Based on his experience as Chairman of the Board for the Foundation of the Community of Artists in New York city, General counsel to the Graphic Artists Guild, and lobbyist for the Coalition of Visual Arts organizations, he knew first hand the issues faced every day by creative people.

If its tenth birthday is anything like its fifth, 1999 promises to be an eventful year. The fifth anniversary party drew the attention of both Publishers Weekly and Small Press magazine, and later that year, Allworth Press received Quality Books' 1994 Small Press Publisher of the Year Award during the annual American Booksellers Association show. Recipients of the award "exemplify the standards of quality in independent publishing. To be considered for the award, a publisher must have distinguished itself by producing timely, topical, and saleable titles suitable for libraries, demonstrating networking skills, and supporting their distributor's efforts."

In making its announcement, Quality Books stated: "Allworth Press provides practical, accessible information books for a creative community of specialists such as artists, photographers, designers, and authors, as well as an expanding line of legal and financial howto books for the general public. Their titles have received numerous recommendations from the review media."

Allworth's publisher Tad Crawford "attributes Allworth's success to such factors as careful targeting of books to untapped niche markets, selectivity in choosing titles, development of unusual sales channels, control of production costs through competitive bidding, and tight management of inventory."

Rapid growth encouraged Allworth Press to move in September 1996 from its cramped, back-room office to exciting new offices with four large windows opening to the view of Madison Square Park. Twelve-foot ceilings, exposed brick walls, and white office furniture make for a very pleasant work environment. In considering Allworth Press's location in New York City's Flatiron District (a neighborhood filled with creative enterprises), it makes a great deal of sense that so many of its books offer practical business and self-help information for artists, designers, photographers, writers, and film and performing artists.

Soon after the move, another exciting development came when Allworth Press entered into a distribution arrangement with Watson-Guptill Publications. On June 1, 1997, this prominent publisher began the distribution of Allworth Press titles to the book trade and also to art supply and photography retail outlets. The Allworth Press list makes an excellent fit with that of Watson-Guptill and this affiliation is an important step forward in terms of outreach.

A number of other significant affiliations have also occurred in recent years. The School of Visual Arts has joined with Allworth Press to copublish the Aesthetics Today series. Allworth Press has published for the International Design Conference at Aspen and is also publishing important professional practices books for both the American Institute of Graphic Arts and the American Society of Media Photographers. This association with leading educational and professional institutions is a sign of the respect given to the Allworth Press publishing program by the leaders of the creative community.

Allworth Press continues to expand. In addition to redesigning its site on the World Wide Web, the press is now distributed in Australia, Southern Africa, the Phillippines, Korea, Hong Kong, Singapore, the United Kingdom, and Europe. By the end of 1999, more than 100 titles will be in print. Allworth Press is actively trying to develop the kinds of books that meet the needs of creative professionals and welcomes suggestions and insights from its readers to determine the best books and authors for the future.

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