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Profile Last Updated: 06/29/2011  
                        
     

37 Entertainment
5F, Building 14, 777 Guangzhong Road West,
Shanghai, China
200072


[P] +86 21.56.38.73.37
[F] +86 21.56.38.73.37
[E] marketing@37-ent.com


Wenwen LU
[E] wenwen_lu@37-digital.com


None Specified


37 Entertainment is now one of the leading CGI animation studios in China.
We provide computer graphic content for television, big screen and computer games for organizations such as THQ, UBI Soft, Tencent, Pepsico and Greenpeace. Our award winning works include game cinematics for League of Legends by Riot Games, Cross Fire by Tencent and Core Blaze by Gamania.

Since its inception, we have built a sizable team of highly skilled artists with past experience at top-tier production houses including Lucas Film Animation, UBI Soft, and Rainmaker. Our professional team is engaged in the entire pipeline of CGI animation production from concept design, storyboarding, asset creation, matte painting; to animation, rigging, lighting, rendering and compositing, making our studio a one-stop shop for CGI animation needs.

None Specified

Clients and Partners:
USA - THQ, Pepsico, BBDO, Riot Games, YUCO
Europe - Ubisoft, Eidos
Japan - Digital Frontier
Korea - Neowiz, Smilegate
China/Taiwan - Tencent, Giant Interactive, Shanda, MMIA, CC Joyland, Gamania, Nanjing Zhuque
Projects:
CG Feature Film:
The adventure of Zheng He (100mins, 3D Stereoscopic)
New/experiential media:
1) Legend of the Dragons (12 mins, 34 meter diameter dome screen, 12K Resolution)
2) Fairy legends (45 mins, live performance show + 3d stereoscopic backdrop on three 20 meter wide LED screen, 8K)
Commercials:
1) Olympic Commitee of China
2) Mountain Dew (Cross Fire Campaign)
3) China Mobile (G3 Campaign)
Video Games:
1) League of Legends (Global promotion trailer - Season One, Magma Chamber)
2) Core Blaze (Global promotion trailer)
3) King of Kings 3 (Global promotion trailer)
4) Cross Fire (Global promotion trailer)

Advertising Agencies, Animation Production, Licensing / Merchandising, Multimedia / Interactive Development, New Media, Post-Production Services, Pre-Production Services, Schools / Educational Institutions, Theme Park / Ride Design, Visual Effects Production

2D Computer Animation, 3D Computer Animation, Animated Objects, Digital / Visual Effects

Animated Characters, Commercials, Educational / Industrial Films, Feature Films, Games, Interstitials / Logos / Bumpers, Multimedia / New Media, Music Videos, Rides / Simulators, Short Films, Television Series, Television Specials, Title Sequences